This program examines the stairway to success by first looking at the foundation we need to develop and then focusing on 6 steps: self-image, relationships with others, goals, attitude, work and desire that must be nurtured one at a time to reach the top. The program stresses the importance of honesty, loyalty, faith, integrity and strong personal character. In the words of Ziglar himself, you will receive a “check up from the neck up” to avoid “stinkin’ thinkin’” & a hardening of attitudes.